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Team Bio

About > Team Bio

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Mark Willis
CEO & President

Mark Willis combined substantial staffing industry experience with experience in leadership roles in venture capital and successful start-up businesses to form Willis Group Companies in 1997. Today, Willis Group Companies include Genuent, Image Engine, EDIS, BeyondReview and Genesys Talent......

Mr. Willis understands that greatness in the staffing and recruiting space hinges on delivering values and a quality service experience to organizations, candidates and consultants alike -- and that each of these groups are customers. As a conduit between talent and opportunity, Mr. Willis believes that staffing providers have a unique opportunity to make a lasting difference  in organizations and positively impact individual lives.

 

Previously, Mr. Willis served as CEO for companies providing such services as oil and gas drilling and exploration, telecommunications, and an aircraft parts re-manufacturer. He also served on boards including Chairman and CEO of a NASDAQ traded telecommunications company.

As a adventurist capitalist, Mr. Willis has invested in and supported management in numerous stat-up companies including a medical device manufacturer and distributor, healthcare software company, and an open MRI clinic

Mr. Willis holds a Bachelor's Degree in Marketing from Texas Christian University

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Robert Keeler
CEO

Robert is an experienced executive in the cannabis industry who served two years as COO and Board Member of Nutritional High International (OTCQB: SPLIF) based in Toronto, Canada. As COO he visited and evaluated dozens of potential acquisition targets from an operational perspective. He has on-boarded 8 operations spread over 6 states and 2 countries.....

He was also responsible for all operations and strategic planning as company value increased by more than 10 times during his tenure. Before this role he was COO at Dude, Sweet Chocolate where he increased value by 300% in 4 years and expanded the company regionally.  Prior to that he was CEO at Sunrise Foods, Inc., which he started from scratch and, after 16 years, sold to Firebird Restaurant Group. He is originally from Dallas and is a graduate of The University of Texas at Austin.

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Derek Rice
COO

Derek’s background is that of a well-rounded business professional in the areas of operations, administration, building effective teams and training.   He spent the last 10+ years in transportation management with one of the country’s largest public transportation agencies. He has worked on large scaled recruitments and has conducted close to 1,000 interviews during his tenure. 

He has also completed nationally respected programs within the transportation industry specifically targeting leadership development. Most recently Derek has funded, managed, and operated a hemp extraction and refinement start-up with Shawn.  He is a hemp enthusiast and entrepreneur at heart, and those are precisely the reasons he has chosen to step away from a very promising career to pursue something more. His attention to detail and operations expertise is unrivaled.

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Shawn Feigt
CTO

Shawn’s background in the cannabis industry is a notable one. He has managed large-scale hemp farming operations and has consulted on a multitude of farms in northern Colorado. Additionally, Shawn owns a health and wellness company with his wife that manufactures hemp-based consumer products. Further, Shawn has an extensive background in sales – including sales within the automotive industry, financial sector, and consumer goods arena.

Shawn has extracted and refined cannabis products on a small scale for clients as well as for his own personal use for more than 15 years. More recently Shawn has worked with mid-level extraction and refinement equipment alongside Derek Rice at their own predecessor company.

Shawn has an unmatched passion for bringing cannabis-based solutions to the masses.

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Doug Pineda
VP of Business Development

Doug’s role develops and executes the SonEX sales and marketing plans, including creating and implementing innovative ideas and tools for the company. Doug provides strategic direction and planning for the company and oversees the development of the US, UK and European Union cannabinoid markets.

 Doug’s experience includes being a founder and President of two companies, Blake & Douglass Communications and Ecological Systems, Inc. Over the last three decades, Doug has been a Fortune 500 Business Consultant. Doug has helped create new market strategies for many of the most renowned brands in the world.

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Mike Willis
Director of Business Develpment

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Shawn has extracted and refined cannabis products on a small scale for clients as well as for his own personal use for more than 15 years. More recently Shawn has worked with mid-level extraction and refinement equipment alongside Derek Rice at their own predecessor company.

Shawn has an unmatched passion for bringing cannabis-based solutions to the masses.

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